Use Source A and your knowledge of the period to explain why people supported Roosevelt in the 1932 election

By 1932 unemployment in the USA had reached 13 million and was rising rapidly. The poor were without food and eating in soup kitchens. The depression was causing public disorder and when a group of 22,000 First World War veterans (The Bonus Army) marched to Washington because, like many other people, these veterans were poor and demanded to be given an immediate bonus which the government had promised to give them in 1945, tanks were sent in to disperse them. People were shocked by the violence and critical of the government's response. The Republicans, lead by President Hoover did not believe in interfering in business to promote prosperity, he claimed that it was the government's job to encourage rather than to spend. As a result he refused to set up relief programmes to help the unemployed and he argued that it was up to the individuals to turn around the economy. The people were unhappy as they had been promised ‘the final triumph over poverty' in 1928, but the Republicans had been unable to offer any solution to the collapse of the economy. Roosevelt was a good campaigner showing himself to be cheerful, optimistic and caring, whereas Hoover was plodding, drab and defeated throughout the election campaign. The speech in Source A is in terms of waging war on poverty, Roosevelt talks of a ‘call to arms', a ‘crusade' and ‘waging war'. This is very active and energetic in contrast to Hoover's defensiveness. The people had been hurt by poverty and were being given a chance to fight back by voting for the Democrats. Roosevelt appeals to patriotism in his ‘crusade to restore America' and gives hope when using the word ‘restore' that prosperity can return. The phrasing ‘Destruction, Delay, Deceit and Despair' is full of energy and shows that Roosevelt means business. People supported Roosevelt in the 1932 election because they were disillusioned with Hoover who had been unable to bring them out of the depression and because Roosevelt was positive, forceful and able to give hope. A ‘New Deal' appealed to them because the old deal had failed and they were being called to take action against poverty along with their government as Roosevelt says ‘Give me your help†¦ to win in this crusade'

Cycle of poverty Essay

  Explain the critical importance of poverty in affecting outcomes and life chances: Experiencing poverty does not only affect children and young people in the immediate term but also goes onto affect them into adulthood, in other words children and young people do not adapt to this living environment. Poverty shows its damage to Children or young people in different outcomes such as Education & Health. Education – Research tells us that children and young people from poor families are lower down in their levels of education across all stages of the curriculum. A gap of nine months (on average) in learning shows poorer children to be behind that of Children coming from wealthy families when both groups of children are only 3 years of age (the brain is at this age is 80% developed). This gap increases as children remaining in poverty become older when compared to children of the same age that come from more affluent backgrounds. By the age of 11 Children who receive free school meals (sometimes their only meal of the day as children can suffer from malnutrition as a result of poverty) are estimated to be nearly 3 times behind that of children classed as living outside of poverty and alarmingly as the child becomes older the gap in attaining a good level of education increases until they finish secondary school. In addition children from low income families cannot afford to go on school trips they can’t invite friends around for tea. Health – Poverty is linked with increased illnesses e.g. children from wealthier families should not be exposed to damp living conditions. Bad housing causes over-crowded sleeping conditions and along with other factors can have a  mental and physical developmental affect to the child or young person. Premature death is found to be higher as this can have an effect from as early as the unborn baby and goes right into adulthood (professionals live, on average, 8 years longer when compared to unskilled workers). The damage that poverty causes all interlinks, bad housing causing lack of sleep effects concentration levels at school, sickness causes more days from school, social and language skills not built on by not having friends come to tea – home learning, these are only a few examples but still show that they all have an effect on a child or young persons education/development in one way or another. Poor education is linked to un-employment or low income, (this could lead to criminal activity), unemployment/low income is linked to poverty and thus a repeated cycle. 1.3 Analyse a strategic national or local policy that has positive impact on outcomes and life chances for children and young people: The Child Poverty Act obtained Royal Assent on 25 March 2010. This legislation ensures sustained action must be taken to tackle child poverty by this, and future, governments, by the devolved administrations and by local government and their partners. Measuring success The Act sets four challenging UK-wide targets to be met by 2020. These targets are based on the proportion of children living in: relative low income (whether the incomes of the poorest families are keeping pace with the growth of incomes in the economy as a whole) – target is less than ten per cent combined low income and material deprivation (a wider measure of people’s living standards) – target is less than five per cent absolute low income (whether the poorest families are seeing their income rise in real terms) – target is less than five per cent persistent poverty (length of time in poverty) – target is to be set in regulations by 2015 1.4 Explain why strategic direction from national and local policy is required to address factors impacting on outcomes and life chances for children and young people: Strategic direction from national and local policy is required to ensure it reaches every child and young person, by initially completing policy on a national level will allow every factor that has a negative impact on a child’s outcome and is/or detrimental to their life chances to be included as it is has been completed across the nation (taking into  account various reports and completed research projects) and not pockets of areas which may not give the whole picture or areas that need to be addressed – ensuring a more accurate outcome and more detailed information to learn from. All children should be offered the same opportunities. Local policy will be based on national policy but with information relevant to the local area (e.g. contact details, list of professional bodies etc.) Children centres (Sure Start) compare statistics and report them into local government, such as dental hygiene and feed this information back into local government this information can identify the most deprived areas in their county such Staple Hill and Cadbury Heath for South Gloucestershire, the remaining Sure Start centres can then be identified to be located for the most disadvantaged and support and resources concentrated into these centres. 2. Understand how poverty and disadvantage affect children and young people’s development. 2.1 Analyse how poverty and disadvantage may affect children and young people: To touch on points raised under section 1; Physical Development – bad housing and over-crowding can effect a child’s or young person’s physical development in terms of growth, particularly over-crowding in beds. Physical activity is restricted due to the increase of illness or disability – up to 25% increase in comparison to a child not living in poverty. Social and emotional Development – Socially a child or young person can suffer as poverty restricts a child being able to make friends, teasing can occur due to a how a child is dressed and presented. Clothes can smell due to poor living conditions (damp & mould). Behaviour issues such as hyperactivity and impulsivity are also linked to living in poverty, this will affect the ability to make or keep relations with both peers and teachers. Many children are aware of their parent’s financial situation and worry causing them to suffer increased stress levels, due to the child’s awareness of the burden of financial hardship the child is likely to keep these feelings to him/herself. Mental Health issues such as anxiety and depression are 3 to 4 times more likely to occur when again compared to their peers not suffering from living in poverty. These issues in adult hood can result in difficulties in forming relationships or the need to feel accepted can mean the choice to form â€Å"unhealthy† relationship/s. Communication development – This is found to be delayed in children living in poverty – friendships not forming, unable to invite  friends around to their house all aids communication skills without these home learning experiences may contribute to delayed speech development. Parents will have an impact on a child’s communication development. Interaction with parents maybe reduced Intellectual development learning – Research tells us that the cognitive development of a child is greatly reduced when compared to that of a child that is in a warm, loving, authoritive, learning environment. Evidence shows that the brain growth of a child just at the age of 2 is hugely under developed when compared to that of a child that receives these factors. 3. Understand the importance of early intervention for children and young people who are disadvantaged and vulnerable: 3.1 Explain what is meant by both disadvantage and vulnerability: Disadvantage – An unfavourable condition or circumstance or something that places one in an unfavourable condition or circumstance – examples are shown in 1.1 Vulnerability – â€Å"The risk of physical or emotional harm/injury† – again examples of these is show in answer 1.1 3.2 Explain the importance of early intervention for disadvantaged and/or vulnerable children and young people Research tells us that early intervention is crucial in a child’s life, providing the right amount of social and emotional exposure allows a child between the ages of 0-3 years reach their full potential, at the age of 22 months a child’s educational level can be a predicator of their educational achievements at the age of 26 years, thus reducing unemployment and low paid income jobs and therefore better living conditions. This right level of exposure also assists older children in becoming good parents, being good parents and â€Å"what they do† is more important in a child’s early life than wealth, class, education or any other common social factor (leads into providing their child/children with the correct social and emotional exposure. To add to my statement in section 1 – a baby is born with 25% of the brain and by the age of 3 the brain is at 80%, this is a very fast development rate and any bad parenting or neglect can impact a child’s emotional wellbeing into adulthood. Adults found to be â€Å"at risk† when at the age of 3 are found to have 2.5 times more convictions when compared to adults who were not â€Å"at risk† at the same age of 3 , early intervention would reduce this along with improved mental and physical health, teenage  pregnancy, substance abuse and violence – the poverty cycle is being broken. 3.3 Evaluate the impact of early intervention (to follow on from 3.2); Early intervention is crucial as this helps to assist children and their families who need that extra support sometimes in areas – financial as well as socially and emotionally. Providing additional resources (e.g. Health visitors) and financial aid from the government is vital to be able to provide the necessary focus/advice/support groups that can be for children or for the family unit, the range of expertise help goes across the board and has been set up so that help can be offered to suit the child’s/children’s and families own circumstances. Providing early intervention tackles escalating issues that lead into a child’s adult life, e.g. a child with learning difficulties will need support and extra help, without this the child will feel frustrated which will result in behavioural problems, if ignored the cycle will continue and may lead to exclusion/ leaving school early. This will probably have a negative effect on the child’s future, examples of this are drug abuse or seeking employment, the adult may then turn to crime and the result will be prison. Therefore early intervention is crucial as it gives the child the opportunity to meet his full potential and this will allow the child to gain the best possible outcome and life chances. Research also tells us that families with disabled children or complex health needs welcomed early support by professional bodies, this expertise again benefits the child’s wellbeing and future along with the family as a whole. 4. Understand the importance of support and partnership in improving outcomes for young people and children who are experiencing poverty and disadvantage: 4.1 Research the policy and guidance on impacting on support services at national level, and evaluate how this operates at local level: I have researched policies (Graham Allen Review, Children Plan policy and Every Child Matters) and the impact of support services, one policy in particular (the children’s plan policy), the basis of the policy has come from the ECM policy which underpins all policies such as the EYFS framework, Multi agencies working together etc.. The Children Plan policy talks about the  role of parent partnerships in helping to eradicating child poverty by their role in helping their children to reach their full learning potential. This policy is now archived mainly due to the closure of numerous Surestart centres, however whilst completing this assignment I have am aware of the government’s plan to increase family practise nurses – over 4,000. My setting is located on the same premises as a Surestart centre and we are in close contact with the centre often sharing information, so I know the benefits they offer and support it offers to parents/carers, however on reflection the surestart centres are reliant on the â€Å"needing† to visit their centres and this maybe where they fall short, as I would suggest it is the most needing that shy away from attending. I can therefore see how there needs to be balance, a contact FPN (family practice nurse) engaging and visiting families that do access these facilities by visiting their home, the first steps is taken, next by gaining trust, advice can then be given on support within the wider network such as support classes held with the surestart centres. Local government are using the remaining centres to provide availability for the most disadvantaged/vulnerable 2 year olds that will be eligible for the two year old funding with the aim to break the poverty cycle and with the family practice nurses targeting their families from their most deprived areas. This works if the family practise nurse is an expert in her field and the government have provided enough FPN’s to cover the need. 4.2 Explain how carers can be engaged in strategic planning of services: By working together parents and carers can engage in the strategic planning of services with practitioners and other professional’ s. The parent and carer is vital in supporting a child’s development, they are often the child’s first experience and act as the child’s role model in life. Parents/carers can help identify early on any learning needs, this will help to highlight any areas of learning difficulties, by doing this a plan of action (e.g. permission given for additional observations, assessments and meetings) can be agreed upon by all parties which will aid in supporting the child’s development. To assist practitioners and themselves, courses and/or classes are available through support groups, such as SureStart for parents and carers, this will help with understanding the importance of supporting services, this can be areas such as the importance of home learning (up to 70% of the EYFS framework cane par  be learnt/experienced in a supportive home learning environment) and making positive relations between parent/s and their child, again of which will help in the planning and outcome of a child’s development. If circumstances are that thent or carer is under multi-agency involvement the parents can feel over whelmed and anxious so in these situation good relations between parties are vital as this will aid parental co-operation. It is important to note that to make partnerships successful clear and concise communication back to the parent is key, practitioners and multi-agencies should share all relevant information, this can be done in forms of questionnaires, feedback forms, key worker appointment, group meetings etc. CAF (common assessment framework) can help support children, it can identify the correct professional to help with extra support. THE CAF is voluntary, parents/carers can choose to be involved, they also have a say who they would like to help co-ordinate their action plan. This plan will record what is working well for their child/family, signs of progress are the biggest motivator and will show parents/carers the importance of being engaged in the strategic planning processes. 4.3 Analyse how practitioners can encourage carers to support children and young people’s learning and development: Following on from 4.2 – Practitioners can offer encouragement through keyworker meetings, newsletters, being readily approachable, parent’s evenings, information hand-outs, â€Å"WOW† slips and information on the settings website. Practitioners and settings should also be knowledgeable on other professional bodies, know how they can help and what they can offer to carers/parents along with contact details and have the other bodies information leaflets so that they can be given to parents if needed. It is important for settings to be in partnership with parents so that home learning works alongside their learning steps whilst in pre-school, this can be detailed within the child’s learning journal. It is also important to know the child, this knowledge will improve relations with parents forming an element of trust, which should then help the practitioner to guide and encourage the parent and carer to further support their child’s development. 4.4 Explain how interface with adult services is structured so the needs of children and young people whose carers are users of services are taken into account: For example, Surestart centres are structured for the needs of the adults and the children in their care as they are often on  the same grounds or very near local schools and are easily accessible to the community. The adults are able to attend practical courses that often involve their children. They have fabulous resources and stimulating rooms that are centred around children of the early year’s age group. They also have amazing out door areas. The centres are a centre point in providing information help and support to all adults and will contact other professional bodies for the adults if needs be, they also offer courses within their centres. They run groups that cater for adults with children for example, father/male carer and child day, foster carers and toddler groups, parenting classes. 5. Understand the role of the practitioner in supporting children and young people who are vulnerable and experiencing poverty and disadvantage. 5.1 Explain how positive practice with children and young people who are experiencing poverty and disadvantage may increase resilience and self-confidence. Children from a background of poverty or disadvantage may not experience positive interaction whilst at home. This may cause self-confidence issues and/or low self-esteem. Positive interaction from practitioner’s maybe the only positive interaction they receive. Through learning and achievements at pre-school will start to build confidence and a child’s own belief that they can do it and do have the skills and abilities to successfully face and complete challenges. This success will encourage and promote self-belief and may increase a child’s resilience should they suffer negative interaction whilst at home. Positive practice also builds on a child’s social and emotional skills, areas that may be under developed due to poor parenting this self confidence will also lead onto assist in their educational achievements. 5.2 Explain why it is important for practitioners to have high expectations of and ambitions for all children and young people regardless of their background and circumstances. Children and young people regardless of their background should be whilst attending good early year’s settings as it helps promote development and help combat gaps in areas such as social skills. The EPPE report shows that by the time children leave pre-school the developments gaps between their peers (from a wealthier background) evens out as the child starts primary school. High expectations and ambitions allows a practitioner and child ascertain their learning boundaries and a pre-empted low expectation of a child due to background can result in the child not  achieving their full potential. Every child should be given the same opportunities regardless of class or background. 5.3 Analyse how and why practitioners should act as agents and facilitators of change in own work setting. Practitioners acts as agents and facilitators by accepting and understanding the need for change, this can be following partnership with parents/carers, revised and/or new policies that need to be implemented, working with other professional agencies. It can also be done through professional development as a result of peer observations. Policies can either be updated or newly published, these policies are released after research and studies being completed, new policies, such as the Poverty act 2010 or the new EYFS framework will be issued with the best interest of the child and/or families in mind. These changes are therefore necessary to be implemented by the practitioners for the benefit of their keyworker children. Without adjusting or implementing change or practices could be damaging to the child/children. Changes may also be necessary due to interventions with other agencies – such as a CAF report, these changes maybe be individual to the child but found necessary after conclusion made by other professionals. We are continually learning on the best approaches and the support/changes that should be offered to children suffering poverty and vulnerability, if the practitioner is unwilling to make these changes at the first step the child will continue to be deprived of the opportunity to reach their full potential.

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Assess the impact of international business on social and economic Research Paper

Assess the impact of international business on social and economic conditions in bangladesh - Research Paper Example Workers were forced to go to the streets to fight for their rights which they thought were being infringed. The government formed wage board with the help of international labor organization stepped in to assist in the crisis. December last year the wage board approved a 77% increment in wage in the garment industry though most factory owners opposed it they had to oblige. As much as their right was granted, another problem arose. According to (Lazear, 15) the increase in minimum pay pushed the production cost since labor is the most valuable asset in production. On a business perspective, this was tragedy especially international trade. Price and quality of a product are correlated in international market and therefore, sound decision should be made before implementation. The increased minimum wage paved way for China, India, Turkey and Indonesia to surpass Bangladesh in the exportation of garment. According to (AP Worldstream, 7) This was attributed to the increase in the price of her garment which was expensive as compared to her competitors. This will impact on Bangladesh since she will experience unfavorable balance of payment i.e. high value of import as compared to export. Bangladesh being a developing country faces the problem of inequality in wealth distribution. In Bangladesh, the social class differs on extreme scenario such that we have those who are extreme poor and those who are â€Å"stinking† rich. People living around urban areas like Dhaka enjoy a quality life as those who live in the rural area. However, this doesn’t mean that all Dhaka inhabitants enjoy lucrative lifestyle, also in Dhaka there are shanties (Vietnamese News Agency, 4). In these shanties, the sanitation is compromised though they enjoy some benefits like availability of electricity and water. Inequality in wealth distribution has an impact to business development of a nation. With this widening gap between the rich and the poor in

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Assignment critical thinking questions Example | Topics and Well Written Essays - 1250 words

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An Investigation into the Impact of Branding on Growth of Tablet Dissertation

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Organizational Development in HRD - Assignment Example   However, the growth and expansion of the company to attract larger customers did not come without several challenges. First, the signing of A&P as a customer introduced increased operational costs, quality control problems customer management related issues and shrinking profit margins (McKenney, 1998). Secondly, the company was faced with the challenge of remaining competitive in the grocery wholesale market, while still serving the large customers, since it also needed to satisfy the small customers. Such challenges resulted in the hiring of new employees as well as coordination challenges for the company, which it is dealing with now. The current situation of C&S company is complex, since the holiday is almost approaching and there are bound to be many and large orders from the customers which are to be fulfilled, raising the question as to whether the company’s operations were sufficient to meet the rising demand that was certain to occur during the holiday season (McKenney, 1998). Nevertheless, from the time the concept of self-managed teams was introduced, the company has tried to address the biggest concerns of costs and quality, since the experimentation of the performance of employees as a team has proved to be capable of lowering costs, while also increasing accuracy in shipments and the quality of the shipments. The current situation of the company also has the volume of work at an all-time high (McKenney, 1998). The signing of a large customer, A&P, and the continued rising demands from the previous small customers, has increased the volume of work for the company greatly.

Human Resource Learning Team Weekly Reflection Essay

Human Resource Learning Team Weekly Reflection - Essay Example The job analysis is done to identify the minimum requirements in terms of qualifications tat a worker needs to possess. This is done by a panel of experts meeting to set a required standard for the job. The experts meet and decide that a specific job requires a minimum set of requirements. The experts then set the job specifications before calling for applications for the job at hand. After the experts have set the specifications, they then analyze the job to distinguish between the required and desirable specifications for the job. The required job specifications refer to the characteristics of the job that are inflexible, meaning that the applicants must possess these characteristics. Conversely, the desirable job specifications refer to the characteristics of the applicant that put them a step above the rest, which are not mandatory but preferred. Once the job analysis is completed, they are then summarized in form of a job description, which provides the type of job to be done, t he qualifications needed from the applicant and the tasks that the worker is required to accomplish. As already stated, a job description is a description of the major job functions that an employee is supposed to undertake when working for a firm. A job description is used by management for several functions, the first function being to outline the tasks that an employee is supposed to perform (Managing Human Resources). This function is important since it informs an employee of the work expected to be done, which indicates whether an employee is qualified for the work. The second function of a job description is to describe the knowledge and critical skills that an employee is supposed to have in order to qualify for the job. As already stated, the requirements for a job are divided into two parts, the desirable and required job skills (Managing Human Resources). The job description

The wire showing its resistance Essay Example for Free

The wire showing its resistance Essay I want to find out how the length of a wire changes the amount of voltage and current flowing though the wire showing its resistance. My prediction for the experiment is that as the length of the wire increases the resistance will also increase and as the wire decreases so will the resistance. I think this will happen because the loose electrons are being transported around the circuit and the wire will provide resistance to these, as it is like passing through a sponge rather than air. And so as there is more wire or sponge to pass through it will take increasingly longer and that is why I predicted that. I will change the length of wire between 20cm and 100cm in intervals of 10cm each of these lengths I will do 3 times at different voltages, which are 0. 3v, 0. 6v and 0. 9v. I think this is important to ensure a reliable average. I will measure the amount of voltage and current passing through the circuit. I will keep the voltage the same through each set of experiments e. g. at 0. 3v I will make sure there is 0. 3v at 20cm and 0. 3v at 100cm by using a variable power pack. I will keep the same wires that link up the circuit so that they have the same resistance for each experiment. I will keep the adjustable wire the same and use the same crocodile clips, voltmeter, ammeter and power pack to ensure a fair test. Doing a preliminary experiment helped me to decide what ammeter and voltmeter to use also what voltage to run through the circuit and how short the wire can get before overheating. It also helped me confirm my prediction. It helped me decide to use a digital voltmeter because it gave more accurate readings. The equiptment I will need Power Pack 5 wires Ammeter 1 metre of wire 2 crocodile clips Voltmeter Diagram Resutls Table and Graph. Length of wire (cm) Ex 1 Current at 0. 3 volts ( ) Ex 2 Current at 0. 6 volts ( ) Ex 3 Current at 0. 9 volts ( ) Ex 1 Actual Voltage (v) Ex 2 Actual Voltage (v) Ex 3 Actual Voltage (v) Length of wire (cm) Ex 1 Current x Actual Voltage ( ) Ex 2 Current x Actual Voltage ( ) Ex 3 Current x Actual Voltage ( ) Conclusion I have found out that the longer a wire the more resistance in that circuit which is exactly the same as my prediction. The trends and patterns are that the longer the wire the smaller the difference in current and resistance. As in experiment 1 the difference in resistance between 10cm and 20cm is 0. 16 but the difference between 90cm and 100cm is just 0. 01. The reason we got these results is because the longer or larger a circuit that the current has to pass through the more resistance there is for the current because the wire provides resistance to the current and the more of that wire the current has to pass through the higher the resistance is going to be. The results arent exactly what I predicted because I thought the graph would be a straight line and not curved, I dont know why this is. Evaluation I think that the experiment went very well and I got the results I predicted and did not have any odd results. My method was probably the best method for carrying out this experiment. I could improve it though by doing each experiment more times and at smaller intervals of wire size e. g. every 5cm. I could make the results more accurate by making sure the voltage was exactly what is meant to be e. g. 0. 6v not 0.605v. I think I have enough data to support my conclusion and the results are reliable however I could make them more reliable by doing each experiment more times. I think to provide more evidence for my idea by doing wires with different widths or thickness to prove that the more for the current to pass through the more the resistance. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Electricity and Magnetism section.

An Analysis Of Coste Coffees Marketing Marketing Essay

An Analysis Of Coste Coffees Marketing Marketing Essay 2. Analyse the Company cases Marketing; and then reflect on how it compares to the marketing of one of the Companys Competitors (50% marks): In the first part of the essay, I am going to use market segmentation, targeting and positioning to analyse Costa coffees marketing. In the light of the global recession in 2008, the competition within the coffee industry has become fiercer than before, Costa Coffee financial reports looked very promising with rising growth whilst Starbucks experienced hard times. (Cafà © Business 2009) Different marketing strategy of the two companies would be reflected later in this essay. Segmentation Demographic segmentation divides markets into segments by population characteristics. Three main demographic factors that Costa Coffee used are age group, social class, and professional level. By dividing the potential customers into age groups, Costa Coffee can adjust the flavour and choices of coffee accordingly. For instance, teenagers might prefer hot chocolate rather than espresso, as they normally have a preference of sweet-tasting beverages. On the other hand, adults might prefer drinks with more caffeine since caffeine acts as stimulant and keeps them alert at work. (Ferrell Hartline 2008, pp.172-173) From social variables, Costa Coffee can know more about what products customers are looking for. This is due to the fact that they suggest the customers level of income which in turn affects their ability to buy. For example, the privileged class would spend more on coffee than the middle class each month. In this way, Costa Coffee can adjust the prices accordingly (Dibb, Simkin, Pride Ferrell 2006, pp. 229-232) Behavioural segmentation is by far the most important type of consumer segmentation due to the fact that it is more closely related to consumer need. (Ferrell Hartline 2008, p.172) Costa Coffee can segment the market based on peoples different coffee preferences. According to the Costa Coffees marketing director, Jim Slater, he found out that there are people who find latte too weak and cappuccinos too frothy, and do not want the strong flavour of an espresso or black Americano. (Reynolds 2010, p.2) Furthermore, Costa Coffee has identified what made the customers buy the coffee, some might look for a place to relax and others might want to grab and go. In this way, Costa Coffee can try to satisfy the customers needs (e.g. by improving the interior design of the shop) (Whitbread 2010, p.14) Targeting Once identified the segments, the firm can starts the targeting process. Costa Coffee caters for all the segments and does not use the concentrated strategy (i.e. concentrating on just one segment) as it is too risky. It uses differentiated strategy, developing different market mix for different segments. (Bradley 2005, pp. 30, 208) Launching Flat white in January 2010 was no doubt a way for Costa Coffee to target their customers who are looking for coffee other than latte and espresso. In just one month, flat white has already accounted for 7.5% of the sales. (Reynolds 2010, p.2) When dividing its market into segments, Costa Coffee believes that targeting the upper classes would be most profitable. The brand name symbolises luxurious and excellence, thus these classes are willing to pay more for a cup of coffee. (Whitbread 2010, p.15) Positioning: In terms of positioning, Costa Coffee launched its first TV advertising campaign in order to position the product in customers minds and give them an image of the company. The advert was about monkeys playing with the coffee machines and attempting to create the perfect coffee. (Reynolds 2010, p.3) The advert ended with a Costa barista trying to hand make a perfect cup of coffee, showing that it can only be created by barista who are highly skilled and passionate about coffee. The message behind the TV advertisement was to prove the supremacy of Costa Coffees products. According to Reynolds (2010), Costa Coffee is going to express the idea that it is trying to save everyone from the normal coffee into the TV advert. Reflect Unlike Costa Coffee, what Starbucks trying to sell is not only coffee, but also the Starbucks experience. Starbucks believes creating a cosy, relaxing atmosphere would be a key driver of success. To many customers, coffee is a treat after a stressful day. It targets particularly at young adults, who look for places to unwind. (Michelli 2007, pp.49-51) According to the Mintel report on coffee in February 2010, the 16-34 year old age group are more likely to make their own coffee at home (Mintel International Group Limited, 2010). Starbucks coffee has successfully launched an online store, so that the customers would be able to purchase coffee beans online. (Gia 2009, pp.10-11) Both Costa Coffee and Starbucks monitor their coffee quality standard carefully despite Starbucks main focus is on the Starbucks experience. Starbucks do that by researching constantly and developing new technologies in order to improve the roasting processes and thus the quality of coffee. (Michelli 2007, pp 58-64) Costa Coffee adopted a similar strategy and also widened the range of product sold. Moreover, both of the companies target their customers in a similar way. They both launch coffee club cards, which enable them to track their customers consumption pattern and thus improve their strategy on targeting their customers. However, after recession, it is evident that Costa Coffee did well than Starbucks. Some experts believe that Starbucks decision to align with McDonalds was the one to be blamed. The reason behind is that McDonalds offer low quality coffee which in turns adversely affected the Starbucks experience that Starbucks has been trying to established. (Cafà © Business, 2009) To sum up, Reflect means digest, mull over, think aloud about the key marketing features of the company case with the marketing of a key competitor. E.g. with MS we could have compared it with Next, or george at Asda . You could frame your reflection by asking questions or perhaps review how strong relatively the 2 companies brands are, for example. http://books.google.com.hk/books?id=beBNXXZbEEoCpg=PA170dq=starbucks,+segmentationhl=enei=JjokTaXpFIemcMeW-H8sa=Xoi=book_resultct=resultresnum=2ved=0CCsQ6AEwAQ#v=onepageq=starbucks%2C%20segmentationf=false http://books.google.com.hk/books?id=QDaax4mFMpcCpg=PA28dq=starbucks,+segmentationhl=enei=JjokTaXpFIemcMeW-H8sa=Xoi=book_resultct=resultresnum=1ved=0CCYQ6AEwAA#v=onepageq=starbucks%2C%20segmentationf=false http://www.independent.co.uk/news/uk/this-britain/coffee-chains-turnover-set-to-double-582227.html http://www.google.com.hk/search?tbs=bks%3A1tbo=1hl=enq=starbucks+segmentation http://www.economicshelp.org/blog/economics/is-the-price-of-a-starbucks-a-rip-off/

Survival Technology Essays -- Exploratory Essays Research Papers

Survival Technology Arnold Pacey's book, Technology in World Civilization: A Thousand Year History argues that survival technology, the technology of production of food and other basic necessities, is dependent on the local environment and requires local solutions rather than solutions dictated by "technologically superior" scientists from other areas. Every culture has had a long experience with the environment they live in and have developed ways to make food and other basic necessities. When outsiders with advanced technology interfere without taking input from the natives they can cause more damage then they solve. One of the most basic principles of survival technology is that the most advanced solution is not necessarily the best solution. An example of this principle occurred in the 1940s in India and China. Both countries took different approaches to solve there malaria problems. India which was more open to western ideas decided to spray the walls of every dwelling in India with DDT to kill the malaria carrying mosquitoes. On the other hand China, which was not able to afford DDT, decided to inform the populace on how to avoid malaria, redesign the water courses and improve housing all in an attempt to reduce malaria. India had a more drastic drop in malaria cases, but China's drop was more permanent. By the 1970s malaria cases began to rise in India, because of mosquitoes with immunity to DDT.(1) The quick technologically advanced solution was inferior to the steps the Chinese took to reduce the amount of malaria. Forcing advanced technology onto areas without that technology is usually not a good idea without proper thought put into it. A tractor would be less than useful... ...re the techniques that the farmers have already developed. This is unique to survival technology as there is no other technology division where the researchers would totally ignore the contributions and suggestions of those using the technology. These problems are only exacerbated when the scientists come from different areas and cultures than the farmers there supposed to be helping. In those cases the scientists not only ignore the contributions and suggestions of the farmers they generally are ignorant of the environment as well. It would probably be best if the scientists would talk to the farmers they are trying to help. Works Cited 1.Arnold Pacey, Technology in World Civilization: A Thousand Year History, Basil Blackwood, 1990, pg 189 2.Ibid, pg 199 3.Ibid, pg 199 4.Ibid, pg 199-200 5.Ibid, pg 199 6.Ibid, pg 192-193 7.Ibid, pg 193

The Importance Of The Human Genome Project Essay -- Science Genetics B

The Importance Of The Human Genome Project This is the outstanding achievement not only of our lifetime, but of human history. I say this, because the Human Genome Project has the potential to impact the life of every person on this planet. It is a giant resource that will change mankind, much like the printing press did. The famous words of Dr. James Watson resonated as a victory bell, signaling the successful completion of what many deemed the boldest undertaking in the history of biology: The Human Genome Project (2003). On the fiftieth anniversary of the day that forever changed science the day Watson and his colleague Francis Crick unraveled the secret of life, the structure of deoxyribonucleic acid the world was presented with another shocking discovery: the complete sequence of the human genome. Almost immediately, uproar swept throughout the science community and the world-at-large, as many believed that the solution to our problems had finally arrived the true secret of life the panacea that would dissipate the ominous clouds of disease and suffering. Yet, as often happens when a promising new idea is presented on tenuous grounds, the revelers had only heard a fraction of the entire story; their grand hopes were born primarily of imagination. But when all the celebratory confetti had cleared, there stood defiantly amidst all the hoopla voices of reason. Molecular anthropologist Jonathan Marks voice was one of these. In an excerpt from his literary work What It Means to be 98% Chimpanzee: Apes, People, and Their Genes, Marks undermines the importance of the Human Genome Project and our genes, advocating instead a more rational and moderate view of them. By exposing three of the Project s flaws, he hopes to convince... ...ealize that our genes are but one aspect of our history, that there are many other histories that are even more important it is a delusion to think that genomics in isolation will ever tell us what it means to be human (2001, paragraph 11). Indeed, everything is not solely in our genes. Works Cited Beckwith, J. (2002). Geneticists in society, society in genetics. In J. Alper (Ed.), The double-edged helix (pp. 39-57). Baltimore: The Johns Hopkins University Press. Lewontin, R.C. (1991). Causes and their effects. Biology as ideology: the doctrine of DNA (pp. 41-57). New York: HarperPerennial. Marks, J. (2002). The meaning of human variation. What it means to be 98% chimpanzee: apes, people, and their genes (pp. 88-95). Berkeley: University of California Press. Paabo, S. (2001). The human genome and our view of ourselves. Science Magazine 291, 1219-1220.

A Student’s Life in “Challenging The Traditional Classroom”

Education is a wonderful asset to anyone. With a good one the sky is the limit, and without one opportunity may never come knocking. In today†s society, so much emphasis is put on education. How many times have we heard the saying â€Å"if you get a good education, you†ll get a good job and make a lot of money†? Even today, my parents remind me of how much a college degree would add to my marketability. But when does it become too much? Is it possible that one could overlook the more important values in life in search to become a â€Å"learned man†? In Richard Rodriguez†s story Challenging The Traditional Classroom he examines his life as a student, and the affects his learning has towards his attitude about family and heritage. Rodriguez is without a doubt a very talented student. His ability to learn is enviable. Many times I would wish that I were able to get into my academics as much as he was into his. For example, while in high school, my English class was reading several plays by Shakespeare. With all the difficult words and hard to follow story lines, it would have been extremely helpful to have been able to go through the plays willingly, and with enthusiasm. Instead, I read it because I had to, for fear of getting a bad grade. On the contrary, Rodriguez actually enjoyed schoolwork. He tells us, â€Å"†¦. any book they (teachers) told me to read, I read –then waited for them to tell me which books I enjoyed. Their every casual opinion I came to adopt and to trumpet when I returned home†¦ â€Å". He approached academics with an eagerness that left everything else behind, including his family and culture. As Rodriguez became more involved with his academics he drifted further away from his family. The intimacy once shared between them was disappearing. â€Å"He takes his first step toward academic success, away from his family. â€Å". His family also understood the importance of education, as his siblings did well in school, but were never â€Å"so anxious about their schooling†. Upon making sure that her children learned English, Rodriguez†s mother would tell them to maintain their Spanish. This was obviously a hint to the children to remember their culture. While soaking in all his academics, Rodriguez intentionally abandons his culture. He makes it obvious that he wants nothing to do with his heritage by imitating the accents and diction of his teachers. He also doesn†t participate in family gatherings, which is evident when he tells us, â€Å"Nights when relatives visited and the front rooms were warmed by Spanish sounds, I slipped quietly out of the house†. Rodriguez actually uses his academics to move further away from his culture. He believes that being educated in academics will truly make him successful, and â€Å"like his teachers†. It†s sad to think that one could put so much focus on education, and not see the importance of family and heritage. These two things are what make us who we are, and despite what we go through, they will remain unchanged (in most cases). Rodriguez learns this lesson first hand when he realizes the error in his ways. He goes back to his family and heritage, who end up still providing the love and compassion that has been, and always will be there.

The Importance of Work in Society

In order to maintain structure within society there are many intuitions that employed to achieve this goal. Work is an example of responsibly, discipline, and cultural awareness, qualities you will need for your future work life. First, how working teaches you responsibility, while working you have a set schedule that you have to maintain in order to be paid, so missing work means you have a lower paycheck and young teenagers love money and don’t want to miss any paychecks. You are in charge of making all customers leave satisfied with a smile, if you don’t make that happen the company can have bad reviews, which can cause you to be fired. The more you the work the more you will have. Working also teaches you how to value things you have. The reason for this is that you work for the things you have saying you’re not going to work for something and let it go to waste or throw it away. Employers instruct their workers how to respect all costumers and how consumers are the reason, they are in business today, so tasks done to costumer’s satisfaction, with that being said employers drill into your head how to treat other people and how to run a successful business and that with hard work anything is possible. When you first but something with your own money you care about what, and how your money is being spent, also trains you that if what you’re is not of something of value than you really don’t need to have it. We as a community needs to teach our younger children the value of responsibility and discipline which is qualities that you need to have in your everyday life. Schools are biased on teaching you what they want you to know and not what you feel about it. So do not be ignorant to what the schools edify about values of life, learn it own your own.

Animal Cruelty’s Effect to Society Essay

People often think that animals are just unconscious creatures that don’t care about their daily lives. But they are actually just like us, they are living breathing creatures with simple lives and priorities. They prioritize more important things like, food, shelter and caring for their young and not like unimportant things like what they’re going to wear, who’ll look better and the like. But since we are the dominant species, then we are the ones who are supposed to help them when they are in need and care for them if they need medical care. But sometimes people just underestimate them and abuse them for fun, money , scientific experiments, etc. But they don’t see that they’re actually causing harm to them and to the society, they just think that they’re only here for food and entertainment. But that’s where they’re wrong, they’re actually the ones that should be the dominant species since they’re here first and we’re the ones that are supposed to help them know more about the world. So we should also help while they’re alive so we’ll have more use to them and we should spend our lives, sharing the world with them and not trying to wipe them out of the face of the earth. Some people say, â€Å"We help them, they help us. † That is true because if you’re kind enough to them then they’ll help you when you’re in trouble but some people misunderstood that, they think that we should help them by feeding them and they should help us by letting us kill them for profit. But that’s not how it should be, we should treat them as our own, help them as if they’re humans. Because without them, then we wouldn’t exist right now because all life begins from animals from the sea and they evolved to be available to be on land until they evolved to turn into us. Also if some animals disappeared from existence, it may have some chaotic results If the bees, butterflies, bats and other animals that can pollinate disappear then plants will not bear flowers, other plants might get extinct and lower the oxygen from our planet. If frogs, lizards, chameleons and the like disappeared then flies, locusts and possibly mosquitoes would be everywhere causing food contamination, damaged crops, dengue fever and more catastrophic things. But in some cases when animals attack people, they still shouldn’t kill them because it’s just in their instinct to attack if hey feel threatened or if their territory has been crossed. But people could still defend theirselves by tranquilizing them and sending them for check up after because in some instances they are sick and confused which causes them to attack. Sometimes they might not understand us but we should also learn understand them. Animals help humans, humans must also help animals. You can tell a lot about a person by the way they treat animals. If you treat them nicely then people would know that you can do the same to other people. But if you treat them violently then that means you have the ability to harm or kill people. â€Å"Anyone who has accustomed himself to regard the life of any living creature as worthless is in danger of arriving also at the idea of worthless human lives,† wrote humanitarian Dr. Albert Schweitzer. And according to Robert K. Ressler, who developed profiles of serial killers for the FBI, â€Å"Murderers †¦ very often start out by killing and torturing animals as kids. † This proves some murderers start out as an animal abuser which then would make them curious on if killing animals is just as â€Å"fun† as killing people. Animal cruelty is not just caused by the abusers’ curiosity, it’s also a symptom of a mental disturbance. Some researches in psychology and criminology shows that people who commit animal cruelty rarely stop there, many of them later moves on to abusing or killing their fellow humans. Most of the records of the FBI shows a history of animal cruelty to many murderers and other criminals. There was a study in Northeastern University and the SPCA of the Massachusetts(USA) which shows that people who commit animal cruelty are five times more likely commit violent crimes against humans. The majority of the inmates at San Quentin penitinary who are sentenced to be executed for committing murder, â€Å"practiced† their crimes on animals before committing their crimes according to the warden. Some people who are cruel to animals are also cruel to children and their family. People who often neglect the needs of their pets often also neglect their children’s needs. Animal abuse is also an important indicator of child abuse, sometimes when children witness their parents abusing animals they can get influenced by their parents to do so too because of reacting to anger and frustration. Their violence might be directed at the only individuals in the family who are more vulnerable than they are: animal companions. One expert says, â€Å"Children in violent homes are characterized by †¦ frequently participating in pecking-order battering,† in which they might maim or kill an animal. Childhood cruelty to animals is indeed in the history of domestic violence. But in some cases animal cruelty is often discovered before the child abuse because it is more obvious to the neighbours that often hear the cries and howls of the animals because children are often threatened not to scream by their parents or else they’ll get hurt even more. Because of that, animal control agents which are possibly called by the neighbours are allowed to go into the house to investigate and then later possibly see the children with their scars and bruises which leads to being reported to social workers. This means that both the most vulnerable creatures in the house (the children and the pets) are abused by the adults. This proves that discrimination is present in the house. Some organizations such as the Baltimore police, The New Jersey Coalition of Battered Women and The Guelph Humane Society(Canada) work with animal control. Working with other agencies is called Cross Reporting which helps solve multiple cases. A study shows that 40% of battered women delayed seeking refuge from their abuser if their animal companion is included. This could possibly mean that the animals are also being abused along with the women since they find comfort from each other. These studies have led to a collaboration among social services and government agencies to develop a program for foster care of those animals. There are currently 100 programs in the US. Violence begins early specially for boys, some adults consider their children’s abusive behaviour to animal to the saying that â€Å"Boys will be boys. † Children who abuse animals should be treated with special care or else it might lead to a horrible way of life. Animal cruelty also proves the fact that most people don’t think before they do stuff because they don’t think of the consequences of their actions. Everyone should treat animals, children and women fairly because we are all here to help each other on going through our daily lives. People should stop discrimination and learn how to live peacefully together.

Chapter 2 The Scar

Harry lay flat on his back, breathing hard as though he had been running. He had awoken from a vivid dream with his hands pressed over his face. The old scar on his forehead, which was shaped like a bolt of lightning, was burning beneath his fingers as though someone had just pressed a white-hot wire to his skin. He sat up, one hand still on his scar, the other hand reaching out in the darkness for his glasses, which were on the bedside table. He put them on and his bedroom came into clearer focus, lit by a faint, misty orange light that was filtering through the curtains from the street lamp outside the window. Harry ran his fingers over the scar again. It was still painful. He turned on the lamp beside him, scrambled out of bed, crossed the room, opened his wardrobe, and peered into the mirror on the inside of the door. A skinny boy of fourteen looked back at him, his bright green eyes puzzled under his untidy black hair. He examined the lightning-bolt scar of his reflection more closely. It looked normal, but it was still stinging. Harry tried to recall what he had been dreaming about before he had awoken. It had seemed so real†¦There had been two people he knew and one he didn't†¦He concentrated hard, frowning, trying to remember†¦ The dim picture of a darkened room came to him†¦There had been a snake on a hearth rug†¦a small man called Peter, nicknamed Wormtail†¦and a cold, high voice†¦the voice of Lord Voldemort. Harry felt as though an ice cube had slipped down into his stomach at the very thought†¦ He closed his eyes tightly and tried to remember what Voldemort had looked like, but it was impossible†¦All Harry knew was that at the moment when Voldemort's chair had swung around, and he, Harry, had seen what was sitting in it, he had felt a spasm of horror, which had awoken him†¦or had that been the pain in his scar? And who had the old man been? For there had definitely been an old man; Harry had watched him fall to the ground. It was all becoming confused. Harry put his face into his hands, blocking out his bedroom, trying to hold on to the picture of that dimly lit room, but it was like trying to keep water in his cupped hands; the details were now trickling away as fast as he tried to hold on to them†¦Voldemort and Wormtail had been talking about someone they had killed, though Harry could not remember the name†¦and they had been plotting to kill someone else†¦him! Harry took his face out of his hands, opened his eyes, and stared around his bedroom as though expecting to see something unusual there. As it happened, there was an extraordinary number of unusual things in this room. A large wooden trunk stood open at the foot of his bed, revealing a cauldron, broomstick, black robes, and assorted spellbooks. Rolls of parchment littered that part of his desk that was not taken up by the large, empty cage in which his snowy owl, Hedwig, usually perched. On the floor beside his bed a book lay open; Harry had been reading it before he fell asleep last night. The pictures in this book were all moving. Men in bright orange robes were zooming in and out of sight on broomsticks, throwing a red ball to one another. Harry walked over to the book, picked it up, and watched one of the wizards score a spectacular goal by putting the ball through a fifty-foot-high hoop. Then he snapped the book shut. Even Quidditch – in Harry's opinion, the best sport in the world – couldn't distract him at the moment. He placed Flying with the Cannons on his bedside table, crossed to the window, and drew back the curtains to survey the street below. Privet Drive looked exactly as a respectable suburban street would be expected to look in the early hours of Saturday morning. All the curtains were closed. As far as Harry could see through the darkness, there wasn't a living creature in sight, not even a cat. And yet†¦and yet†¦Harry went restlessly back to the bed and sat down on it, running a finger over his scar again. It wasn't the pain that bothered him; Harry was no stranger to pain and injury. He had lost all the bones from his right arm once and had them painfully regrown in a night. The same arm had been pierced by a venomous foot-long fang not long afterward. Only last year Harry had fallen fifty feet from an airborne broomstick. He was used to bizarre accidents and injuries; they were unavoidable if you attended Hogwarts School of Witchcraft and Wizardry and had a knack for attracting a lot of trouble. No, the thing that was bothering Harry was the last time his scar had hurt him, it had been because Voldemort had been close by†¦But Voldemort couldn't be here, now†¦The idea of Voldemort lurking in Privet Drive was absurd, impossible†¦ Harry listened closely to the silence around him. Was he half expecting to hear the creak of a stair or the swish of a cloak? And then he jumped slightly as he heard his cousin Dudley give a tremendous grunting snore from the next room. Harry shook himself mentally; he was being stupid. There was no one in the house with him except Uncle Vernon, Aunt Petunia, and Dudley, and they were plainly still asleep, their dreams untroubled and painless. Asleep was the way Harry liked the Dursleys best; it wasn't as though they were ever any help to him awake. Uncle Vernon, Aunt Petunia, and Dudley were Harry's only living relatives. They were Muggles who hated and despised magic in any form, which meant that Harry was about as welcome in their house as dry rot. They had explained away Harry's long absences at Hogwarts over the last three years by telling everyone that he went to St. Brutus's Secure Center for Incurably Criminal Boys. They knew perfectly well that, as an underage wizard, Harry wasn't allowed to use magic outside Hogwarts, but they were still apt to blame him for anything that went wrong about the house. Harry had never been able to confide in them or tell them anything about his life in the wizarding world. The very idea of going to them when they awoke, and telling them about his scar hurting him, and about his worries about Voldemort, was laughable. And yet it was because of Voldemort that Harry had come to live with the Dursleys in the first place. If it hadn't been for Voldemort, Harry would not have had the lightning scar on his forehead. If it hadn't been for Voldemort, Harry would still have had parents†¦. Harry had been a year old the night that Voldemort – the most powerful Dark wizard for a century, a wizard who had been gaining power steadily for eleven years – arrived at his house and killed his father and mother. Voldemort had then turned his wand on Harry; he had performed the curse that had disposed of many full-grown witches and wizards in his steady rise to power – and, incredibly, it had not worked. Instead of killing the small boy, the curse had rebounded upon Voldemort. Harry had survived with nothing but a lightning-shaped cut on his forehead, and Voldemort had been reduced to something barely alive. His powers gone, his life almost extinguished, Voldemort had fled; the terror in which the secret community of witches and wizards had lived for so long had lifted, Voldemort's followers had disbanded, and Harry Potter had become famous. It had been enough of a shock for Harry to discover, on his eleventh birthday, that he was a wizard; it had been even more disconcerting to find out that everyone in the hidden wizarding world knew his name. Harry had arrived at Hogwarts to find that heads turned and whispers followed him wherever he went. But he was used to it now: At the end of this summer, he would be starting his fourth year at Hogwarts, and Harry was already counting the days until he would be back at the castle again. But there was still a fortnight to go before he went back to school. He looked hopelessly around his room again, and his eye paused on the birthday cards his two best friends had sent him at the end of July. What would they say if Harry wrote to them and told them about his scar hurting? At once, Hermione Granger's voice seemed to fill his head, shrill and panicky. â€Å"Your scar hurt? Harry, that's really serious†¦Write to Professor Dumbledore! nd I'll go and check Common Magical Ailments and Afflictions†¦Maybe there's something in there about curse scars†¦.† Yes, that would be Hermione's advice: Go straight to the headmaster of Hogwarts, and in the meantime, consult a book. Harry stared out of the window at the inky blue-black sky. He doubted very much whether a book could help him now. As far as he knew, he was the only living person to have survived a curse like Voldemort's; it was highly unlikely, therefore, that he would find his symptoms listed in Common Magical Ailments and Afflictions. As for informing the headmaster, Harry had no idea where Dumbledore went during the summer holidays. He amused himself for a moment, picturing Dumbledore, with his long silver beard, full length wizard's robes, and pointed hat, stretched out on a beach somewhere, rubbing suntan lotion onto his long crooked nose. Wherever Dumbledore was, though, Harry was sure that Hedwig would be able to find him; Harry's owl had never yet failed to deliver a letter to anyone, even without an address. But what would he write? Dear Professor Dumbledore, Sorry to bother you, but my scar hurt this morning. Yours sincerely, Harry Potter. Even inside his head the words sounded stupid. And so he tried to imagine his other best friend, Ron Weasley's, reaction, and in a moment, Ron's red hair and long-nosed, freckled face seemed to swim before Harry, wearing a bemused expression. â€Å"Your scar hurt? But†¦but You-Know-Who can't be near you now, can he? I mean†¦you'd know, wouldn't you? He'd be trying to do you in again, wouldn't be? I dunno, Harry, maybe curse scars always twinge a bit†¦I'll ask Dad†¦Ã¢â‚¬  Mr. Weasley was a fully qualified wizard who worked in the Misuse of Muggle Artifacts Office at the Ministry of Magic, but he didn't have any particular expertise in the matter of curses, as far as Harry knew. In any case, Harry didn't like the idea of the whole Weasley family knowing that he, Harry, was getting jumpy about a few moments' pain. Mrs. Weasley would fuss worse than Hermione, and Fred and George, Ron's sixteen year old twin brothers, might think Harry was losing his nerve. The Weasleys were Harry's favorite family in the world; he was hoping that they might invite him to stay any time now (Ron had mentioned something about the Quidditch World Cup), and he somehow didn't want his visit punctuated with anxious inquiries about his scar. Harry kneaded his forehead with his knuckles. What he really wanted (and it felt almost shameful to admit it to himself) was someone like – someone like a parent: an adult wizard whose advice he could ask without feeling stupid, someone who cared about him, who had had experience with Dark Magic†¦. And then the solution came to him. It was so simple, and so obvious, that he couldn't believe it had taken so long – Sirius. Harry leapt up from the bed, hurried across the room, and sat down at his desk; he pulled a piece of parchment toward him, loaded his eagle-feather quill with ink, wrote Dear Sirius, then paused, wondering how best to phrase his problem, still marveling at the fact that he hadn't thought of Sirius straight away. But then, perhaps it wasn't so surprising – after all, he had only found out that Sirius was his godfather two months ago. There was a simple reason for Sirius's complete absence from Harry's life until then – Sirius had been in Azkaban, the terrifying wizard jail guarded by creatures called dementors, sightless, soul-sucking fiends who had come to search for Sirius at Hogwarts when he had escaped. Yet Sirius had been innocent – the murders for which he had been convicted had been committed by Wormtail, Voldemort's supporter, whom nearly everybody now believed dead. Harry, Ron, and Hermione knew otherwise, however; they had come face-to-face with Wormtail only the previous year, though only Professor Dumbledore had believed their story. For one glorious hour, Harry had believed that he was leaving the Dursleys at last, because Sirius had offered him a home once his name had been cleared. But the chance had been snatched away from him – Wormtail had escaped before they could take him to the Ministry of Magic, and Sirius had had to flee for his life. Harry had helped him escape on the back of a hippogriff called Buckbeak, and since then, Sirius had been on the run. The home Harry might have had if Wormtail had not escaped had been haunting him all summer. It had been doubly hard to return to the Dursleys knowing that he had so nearly escaped them forever. Nevertheless, Sirius had been of some help to Harry, even if he couldn't be with him. It was due to Sirius that Harry now had all his school things in his bedroom with him. The Dursleys had never allowed this before; their general wish of keeping Harry as miserable as possible, coupled with their fear of his powers, had led them to lock his school trunk in the cupboard under the stairs every summer prior to this. But their attitude had changed since they had found out that Harry had a dangerous murderer for a godfather – for Harry had conveniently forgotten to tell them that Sirius was innocent. Harry had received two letters from Sirius since he had been back at Privet Drive. Both had been delivered, not by owls (as was usual with wizards), but by large, brightly colored tropical birds. Hedwig had not approved of these flashy intruders; she had been most reluctant to allow them to drink from her water tray before flying off again. Harry, on the other hand, had liked them; they put him in mind of palm trees and white sand, and he hoped that, wherever Sirius was (Sirius never said, in case the letters were intercepted), he was enjoying himself. Somehow, Harry found it hard to imaging dementors surviving for long in bright sunlight, perhaps that was why Sirius had gone South. Sirius's letters, which were now hidden beneath the highly useful loose floorboards under Harry's bed, sounded cheerful, and in both of them he had reminded Harry to call on him if ever Harry needed to. Well, he needed to right now, all right†¦. Harry's lamp seemed to grow dimmer as the cold gray light that precedes sunrise slowly crept into the room. Finally, when the sun had risen, when his bedroom walls had turned gold, and when sounds of movement could be heard from Uncle Vernon and Aunt Petunia's room, Harry cleared his desk of crumpled pieces of parchment and reread his finished letter. Dear Sirius, Thanks for your last letter. That bird was enormous; it could hardly get through my window. Things are the same as usual here. Dudley's diet isn't going too well. My aunt found him smuggling doughnuts into his room yesterday. They told him they'd have to cut his pocket money if he keeps doing it, so he got really angry and chucked his PlayStation out of the window. That's a sort of computer thing you can play games on. Bit stupid really, now he hasn't even got Mega-Mutilation Part Three to take his mind off things. I'm okay, mainly because the Dursleys are terrified you might turn up and turn them all into bats if I ask you to. A weird thing happened this morning, though. My scar hurt again. Last time that happened it was because Voldemort was at Hogwarts. But I don't reckon he can be anywhere near me now, can he? Do you know if curse scars sometimes hurt years afterward? I'll send this with Hedwig when she gets back; she's off hunting at the moment. Say hello to Buckbea k for me. Harry Yes, thought Harry, that looked all right. There was no point putting in the dream; he didn't want it to look as though he was too worried. He folded up the parchment and laid it aside on his desk, ready for when Hedwig returned. Then he got to his feet, stretched, and opened his wardrobe once more. Without glancing at his reflection he started to get dressed before going down to breakfast.

Developing New Perspectives by Comparing and Contrasting: Tell Tale Heart Versus The Landlady

â€Å" Just a Journey leads to a new vista, a short story leads to new understanding† In your own opinion how well do â€Å" Tell Tale Heart â€Å" and â€Å" The Landlady â€Å" justify the above quotation Reading a story, we can learn the cruel reality of the real world. Since this is a fallen world, it is not realistic to live inside our own shell. It is important for us to be aware of the fact and take precautions even though some stories are fictions and seem to be exaggerated. However, from the fact that writers can create those stories suggests the possibilities of those crimes to be committed. Just a Journey leads to a new vista, a short story leads to new understanding† Through â€Å" The Tell-Tale Heart â€Å" and â€Å" The Land lady ,â€Å" we as readers have the privileges to explore the minds of these two great writers and have new understandings in the fields we were not familiar with. The authors of both stories had done a great job terrifying rea ders by the tension and suspense they built. The genre of these two stories is horror and mystery which contains the element of murder. â€Å"The Tell-Tale Heart† was written in first person narrative which makes the story more vivid and readers are more involved in the process.Poe used the form of confession to explain details so that readers would feel as if they were at the crime scene. The narrator claimed that he was just nervous but not mad. He told the story in a way which he thought could defend his sanity yet he confessed to killing the old man. The advantage of telling a story from the first person point of view is that readers can know author’s thoughts and feelings explicitly. However, this also means reader are left with limited imagination for the story. In the aspect of writing style, the author likes to use short sentences, such as â€Å"They heard! they suspected! † to make the story fast paced and build suspense. The short sentences also make t he main character seem irrational. The Land Lady was written from a third person view which is different from Poe’s. The story started with Weaver trying to find a place to stay overnight. Attracted by an incredibly cheap price, he walked into a â€Å"Bed and Breakfast. † To me, this is such an ironic coincidence that the ending might be Weaver becoming the landlady’s breakfast in a place which is called â€Å" Bed and Breakfast. Both Poe and Dahl used darkness to create suspense for murder, however, the darkness in The Landlady is in a cosy, warm place. Dahl set up the mood using similes. â€Å"But the air was deadly cold and the wind was like a flat blade of ice on his cheeks†. Those bolded words suggest a murder. As for narrative form, readers learn Billy Weaver through his thoughts and questions. Moreover, his questions and observations are also the clues for speculating what would happen next and the possible murder. As readers, we are given informa tion Weaver does not know in the story to foresee the upcoming danger.The Landlady was written in plain words and longer sentences rather than complicated words and shorter sentences. In the beginning, the plot seems to be as normal as ordinary stories. As the story develops, readers are brought into the atmosphere of darkness and horror. Since this story was told from third person point of view, readers are left with more room to imagine their own ending. In conclusion,† Tell Tale Heart â€Å" and â€Å" The Landlady â€Å" justify the quotation â€Å" Just a Journey leads to a new vista, a short story leads to new understanding. It is human nature for us to plan tomorrows as if we were in charge of our own lives. However, from these two stories, the beginnings of the stories are very different from the endings. The narrator in â€Å"The Tell-Tale Heart† claimed he was sane but it turned out that he revealed the murder he committed by losing control. In the â€Å" Landlady,† the plot led us to an unexpected potential murder which no hints were given in the beginning. Life is full of surprises. We should always be open-minded for changes.

Self-Concept Personal Statement Example | Topics and Well Written Essays - 1000 words

Self-Concept - Personal Statement Example I, being a 47 years old lady, have also developed a depiction about my personal existence. I think the picture I have made up in my mind about myself matches good with what I am. This is because of the experiences in my life, whether sweet or sour. In this practical world every person faces problems and difficulties, and also happy moments. Ups and downs are such parts of life that could never be separated. If we don't face sorrows than we will not be able to get pleasure in happiness. These ups and downs have helped me to understand myself better. we are when we are alone and what we are in front of others. Also we behave differently when we are facing our family members and friends that are our closed ones, and when we are facing society or people with whom we are living together and enjoying life in communities. If I talk about myself when I am alone, that is I am not required to present myself in front of anyone I found myself as a thinker. I am an intellectual person and think about my surrounding activities, and what is going on in my life. This helps me to have an overview on my deeds. Almost every time my actions are planned in advance. I look at the positive and negative points of the action I am going to do, and based on that analysis I took forward my steps. I believe that if a person mindlessly performs his duty and does not thinks about his ambition in life, than his life would be unfruitful. I am a divorcee having a daughter and a grandson who is six weeks old. Now if I talk about what I am in front of my family and friends, I think I am a very friendly, outspoken and honest person. My intellectuality has grown in myself quality of judgment. I found myself very decisive and a good judge. I have developed a pretty logical outlook on matters which seems to be problematic to my family and I have come up with decisions that have helped them a lot. It's the result of my decisions that I have a great respect in my family. Now I will come on to how I am in front of society or people with whom we are formally associated. This includes cultural and economic part of my life along with what I have achieved and what I have did in my life. If I talk about my studies I have a pretty good background. I have an AS in Electrical Engineering from Dutchess Community College. When I was 13 I had a paper route, ant at the age of 16 I started working at K-Mart as a cashier. Because of my dedicated work I was soon promoted there to head cashier. I completed my graduation in the

Aurora Textile Company Essay Example | Topics and Well Written Essays - 250 words

Aurora Textile Company - Essay Example The operating profit in 2002 was $445 which is relatively low compared to $6,234 in 2001 and $4,109 in 2000. The company’s sales are affected by stiff competition from cheap imported yarns from Asia industries that flooded the U.S market. In addition, the profit margins are affected by the liability related to customer returns. The customer returns saw the textile company loose between 5 to 7.5 times more on revenue in reimbursements (Bruner et al. 314). In order for Aurora Textile Company to survive in the competitive market, there is a need to modernize their operations and cut costs (Bruner et al. 313). The proposal by to invest in a new machine Zinser 351 will improve the company’s performance and help to reduce the production expenses. The machine would reduce maintenance and power costs amounting to $0.03/lb, and customer returns equal to $0.077/lb based on conversion costs for 2002 (Bruner et al. 316). The purchase of Zinser 351 reduces the rate of customer returns that is critical during the period the WTO lifted the ban on quotas in January 2005. When the company makes more money, then it will attract more investments by the shareholders that will help Aurora Textile industry to operate and survive in the competitive

The problem of using Facebook as a strategic marketing tool for Future Essay

The problem of using Facebook as a strategic marketing tool for Future Shop - Essay Example The company only has two main centers for customer relations and these are solely responsible for responding to customer issues posted ob Facebook. It can be noted that these centers are overwhelmed by the large numbers of customer queries posted on its social site. In order to solve this problem, the communication structure in the company should be decentralised so that each branch has the opportunity to monitor its own site in terms of responding to the needs of the customers in a timely manner. It is also encouraged that teamwork in the company should be given priority since it helps the members to develop a positive sense of belonging towards the organization. It is also important to treat customers as kings so that they can have a positive feeling towards the company. I feel honored to be given this opportunity to take part in this particular report. I would like to thank all people who contributed their ideas and views towards this report which is so enlightening. Should you ne ed any assistance, do not hesitate to contact me. Once again, I wish to say thank you all for your cooperation. TABLE OF CONTENTS Executive summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 I. Introduction †¦.............................................................................................................................4 II. Future Shop and Facebook †¦.....................................................................................................4 1. Facebook: a successful marketing tool...............................................................................5 III. Facebook and Future Shop’s issue †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 1. Poor response system †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. ...6 2. Lack of response from Future Shop†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ ..8 3. Problem affecting Future Shop.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. ...8 Conclusion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.............................................................................................................8 Recommendations †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..9 Glossary.†¦..................................... ...............................................................................................11 References†¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦................................................................................................................12 List of illustrations Figure 1Customer response to market offering by Future Shop †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 Figure 2 A post to Future Shop†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 Figure 3 Response from competitor BestBuy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..7 Table 1 Facebook subscriber growth between 2011 to 2012†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...5 EXECU TIVE SUMMARY This report analyses the impact of Facebook as a strategic marketing tool by Future shop in its operations. Millions of people have Facebook accounts and this social site is very effective in linking people from different walks of life. Facebook as an effective marketing tool When it first used Facebook, Future Shop had only 95.000 subscribers in 2005 and there were only a few posts on its

Financial ratio analysis Assignment Example | Topics and Well Written Essays - 500 words

Financial ratio analysis - Assignment Example The ratio calculations will be found in Appendix 1. The ratio shows the extent of altered charge capital in the capital structure of a firm. Concerning Qatar Navigation and Gulf warehousing, the 2013 proportions are 10.03% and 48.88% separately. In light of the proportions, 10.03% of Qatar Navigations capital structure is obligation while the staying 89.97% is value. Then again, 48.88 % of Gulf warehousings capital structure is obligation while the staying 51.12 % is value. Nearly, the influence level of Gulf distribution center is higher than that of Qatar Navigation. The level of designing for both organizations is safe (Leach, 2010). The proportion measures the capacity of the business to meet its present commitments utilizing the present resources. As a rule, it is fitting for the proportion of current advantages for current obligation to be over one. Concerning Qatar Navigation and Gulf warehousing, the 2013 proportions are 2.099 times and 1.436 times. Qatar Navigation could meet the present commitments 2.099 times utilizing the present resources. Then again, Gulf warehousing Co. could meet the present commitments 1.436 times before depleting the present resources. Nearly, Qatar Navigation had a higher liquidity level than its rival (Gulf warehousing Co.) in 2013 (Leach, 2010). The ratio shows how well a company manages its administrative expenses such as the operating costs and the cost of capital. The higher the ratio, the lower the administrative expenses of the company. Concerning Qatar Navigation and Gulf warehousing, the 2013 ratios are, 42.38% and 18.69% respectively. Based on the ratios, 57.62% of Qatar Navigation’s revenue were consumed by the operating expenses while, 81.31% of Gulf ware housing’s revenue were consumed by the operating expenses. Comparatively, Qatar Navigation is more capable of generating profits since its operating expenses are lower compared to that of Gulf warehousing (Leach, 2010). The ratio shows the

Lighthouse international website review Article Example | Topics and Well Written Essays - 750 words

Lighthouse international website review - Article Example Lighthouse International is a website for a non-profit organization dedicated to providing information and services on various types of vision related problems. It was founded in New York in 1905 and was one of the first institutions of its time that offered vision rehabilitation services. Throughout the century, it increased its functions and extended its services globally. It began with a goal to prevent blindness and evolved into a mission to assist those with a vision issues to function normally in mainstream society. Its facilities cover research, offer rehab services, and educate both those with vision impairments and professionals. Lighthouse International also is a leading advocate for vision healthcare on both the state and federal level.Information on the website is very easy to find as the site is user-friendly and well organized. The layout of the Home Page is uncluttered and welcoming yet it gives a summary direction to various services offered on the entire site. "Get t he Facts", "Get Help Today", "What's New". This means that a person just arriving on the page does not have to search long to find what interests him or her. The tabs at the top with self explanatory titles also easily direct a user to their destination - "Home, About, Vision Health, Vision Services, Our Schools, Research, and Donate". The Search field on the sidebar also helps a user find their topic of interest. Since this is a site about vision it makes sense that there will be a function that adjusts the size of the print for the comfort of the reader. The "Help Near You" widget addresses users that arrive at the site from around the world. After filling in the appropriate values, the site will give the address and contact information in the country indicated. These first three widgets remain the same on each (Last Name) 2 page that is viewed whereas, the information that follows varies according the content of the page. It is to be noted that most of the tabbed pages are introductions themselves to further information. For example, the tab "Vision Health", lists all the services available to all groups. Each service is a link that takes the reader to another page with the specific information requested. At the end of each page, is an email address that allows the reader to request even more information for their particular need. This design is very appealing as it keeps each page fairly short and manageable. For a website on vision, it is interesting there is not much color on many of the pages. The body of the text is a light color background with black font and deep blue links. The side bar is the inverse, with a deep blue background, and white font. This website itself provides the explanation for this lack of color via one of their links (Home > Accessibility > Effective Color Contrast). Contrasts are easier to read than colors of a similar hue. In other words, the website, although not visually stimulating, is designed for the reading ease for the majority of its readers. It is still neat and attractive with punches of color in either the photographs or the logos. The photographs themselves add interest and are appropriately related to the page content. The Lighthouse International website is specifically designed to cater to those with an interest in vision related matters. It is useful for those with problems looking for answers or assistance. This audience would be the general public, no matter what profession or age. It also offers a portal for those who want to donate and assist in the advancement of vision related research. One tab is dedicated to donations and events that raise funds for the continuation of Lighthouse International's work. The catchy heading "Be a Visionary PhilanthropistDonate Now", is a clever play on words: the funds will not only be for the advancement of research in the field of vision but to support the foresight and imagination of the two sisters who founded the company. In order to attract